My publisher is exemplary. Since publishing The Places That Hold with Eastover Press in December of last year, I’ve seen my work publicized, advertised, marketed, and recognized in ways no other book of mine has ever been. Some of this positive buzz is my doing as the author, but much of it is the direct result of the good people at the press itself. I’ve recommended that the editor and publicist do a conference talk on how small presses can keep their authors satisfied and their relationships productive. That’s how good they are.
All the above being said, I feel like I’m a little spoiled. I see authors whose work I admire and respect receiving little to no support. Fellow author “Chris” wrote a splendid collection of poems a while back and published it through a small independent press that runs an annual contest with a hefty submission fee. I think the book may have been their contest winner, in fact, though it’s hard to tell from the publisher’s near-secretive presentation of the book. Today, I looked for a copy of Chris’s collection at the “big boy” bookstores online, and they have no trace of it. I’ve seen no print ads for it, heard no talk of it, and, aside from a brief and subtle mention on the publisher’s website, there’s been no noticeable promotion of it via social media or other online sources. The tough part of this invisibility is, I know this author’s work to be truly worthwhile, and if his publisher had done just a little more, we’d all be talking about his poems right now. It’s a shame.
What else? It helps to have an editor whose work ethic is similar to your own. I grew up in a rural area known for farming, and I was taught early and often the value of honest labor. Someone who didn’t put their back into their work wasn’t much account, my grandparents believed, and even though the kind of work I do today is less muscular, I remain convinced that true diligence has value. Thankfully, my publisher’s people don’t see their press as some little throwaway sideline venture for an additional revenue stream. They pour their love into it, and that translates to giving it 100 percent. Their authors (like me) reap the rewards of their commitment and devotion to good literary business practices. I suspect certain rival presses are hoping to succeed on auto-pilot, as their business model has demonstrated a lax, even indifferent, attitude toward their products and producers.
At an after-reading get-together with several writer friends recently, I heard one say, “I do almost all of my own publicity and scheduling. [The publisher] just put my work into book form and hopes I’ll do the rest.” I remained silent. I didn’t want this person to feel bad, but it was hard not to brag on my publisher. And honestly, I think my friend’s experience has been similar to that of many indie authors today: Find some publisher who accepts your work, and then prepare to do all the legwork on your own just as though you self-published. Accept whatever terms appear in the contract because literary publishing is such a subjective and tough racket. Give up; conform to the expectation of being “the poor artist.” To be fair, this friend has done Zoom readings, library gigs with similar authors, and a range of other book-related activities, but he’s had to fight tooth-and-nail to get these opportunities. A professional publisher eases that struggle, and mine has done exactly that.
When I was submitting The Places That Hold to potential publishers, there were some well-meaning acquaintances who said, “Don’t you want to go for a big-name place this time? Haven’t you published enough with these small presses?” I was flattered by their faith in my poetry, but I also had a vision in mind that excluded Random House, Houghton Mifflin Harcourt, or even W.W. Norton, a big publisher renowned for their support of poets.
There were also some who advised against a “newer” press, citing statistics that independent book publishers often fold within a year or two of opening (been there, done that, know better). Eastover Press was still fledgling at that time, and these admonishers of mine worried about its sustainability. What the pearl-clutchers didn’t realize was that I knew some of the faces behind the masthead. I knew they would approach my book and their others with tenacity, quality, care, and a spirit of earnest work. My decision has paid off.
In late July, The Places That Hold will receive another award. This time, the Florida Authors and Publishers Association will be giving it a medal (I’ll know the details at the actual awards ceremony). The book has already earned one medal at the Florida Book Awards. It has been featured on podcasts, websites, and in publications large and small. And the good news keeps rolling in.
Novices: When your book is ready, trust a publisher that sees the endeavor of literature the way you do. If your work is truly remarkable, the press you decide upon will give it wings or bury it. Choose wisely.