In contrast to my recent post about the triviality of “cover reveals,” this post deals with a technique that I and other authors find effective: The Book Trailer. Simple to produce, short enough to keep interest, and crazy affordable (you can’t beat FREE), the book trailer has a vast reach. Within the first hour of uploading the book trailer below, I had more than 100 views. I haven’t checked the stats today, but the trailer is probably one of the more popular marketing steps I’ve taken in preparing for the release of Middle Class American Proverb. The book has its own website, http://www.middleclassamericanproverb.com/, and its own Facebook page: https://www.facebook.com/middleclassamericanproverb?ref=bookmarks.

But none of these has received the attention that the book trailer did in such a short period. Maybe that’s my own fault — I could have pushed the website and the Facebook page harder, but at some point, marketing becomes annoyance. Anyway, without further ado, here’s the book trailer for my loyal blog followers: