poetry, Uncategorized

The Book Trailer: Just Say Yes

In contrast to my recent post about the triviality of “cover reveals,” this post deals with a technique that I and other authors find effective: The Book Trailer. Simple to produce, short enough to keep interest, and crazy affordable (you can’t beat FREE), the book trailer has a vast reach. Within the first hour of uploading the book trailer below, I had more than 100 views. I haven’t checked the stats today, but the trailer is probably one of the more popular marketing steps I’ve taken in preparing for the release of Middle Class American Proverb. The book has its own website, http://www.middleclassamericanproverb.com/, and its own Facebook page: https://www.facebook.com/middleclassamericanproverb?ref=bookmarks.

But none of these has received the attention that the book trailer did in such a short period. Maybe that’s my own fault — I could have pushed the website and the Facebook page harder, but at some point, marketing becomes annoyance. Anyway, without further ado, here’s the book trailer for my loyal blog followers:

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poetry, Uncategorized

An Elegy for Booktraders

photo

Recently, one of our local traditions here in town closed its doors for good. Booktraders was a staple in downtown Winter Haven for decades, and after two different owners’ attempts at reviving its business, the used bookstore was decorated with deceptively happy-looking yellow signs in its big front windows: FREE BOOKS.

I entered just like dozens of times before, this time with less enthusiasm and curious optimism. The smell of old paperbacks, wood shelving and historical bindings filled me as it had during all those other prior visits, but this time, it was the scent of defeat. People were inside filling carts and boxes with books that they probably never would have “traded” their own used books for previously. During this glut of knowledge, it seemed to matter little whether the books had any real appeal to the hoarders or not. Books were free! The scene was not confrontational like the 1980s ugliness of Cabbage Patch Kid mania, or more recent consumer battles for the hottest items or gadgets. Nonetheless, it was an unseemly display of avarice at its basest: Humans turned hyenas by someone else’s loss.

The real sadness of the situation was its broader commentary upon our current culture. Thanks to electronic everything and a constant shove toward productivity, efficiency and expedience, Booktraders met its La Brea Tar Pits-style extinction, a slow and steady groaning descent into fossilization. I remember summers when my mother, an English teacher for our local public high school, would leisurely read through paperback after paperback. She instilled this love of pleasure-reading into all of her children, myself included. Her friends, more literate members of our community, likewise would consume books by the handful, especially during the summer. That type of leisure reading, however, seems more and more to be a thing of the distant past. Certainly, there are those select bibliophiles who consciously consume traditional texts, but the larger portrait of American reading habits paints a grim picture — one comprised of people engaged in more reading-like activities (texting, Facebook-checking, etc.) than in actual comprehension.

I admit it: I was not above the shuffle and scavenge of Booktraders’ end, I hate to say. I, too, walked away with three free books (pictured above) that actually piqued my interest. At least by saving these few volumes, I could promise them a good home rather than some cold resale. This act was a first for me as a lover of literature: walking away sorrowfully with books tucked beneath my arm. The creak and close of the store’s wooden doors behind me resonated like a casket’s final seal before burial.

The shuttering of Booktraders is a totem of a larger societal shift that is neither promising nor positive. When we are willing to prey on books but not give them our earnest attention and appreciation, we can no longer call ourselves a civilization. As publishing undergoes increasing transition, I suspect that real readers will become the  fulfillment of Ray Bradbury’s prophecies in the iconic novel Fahrenheit 451. We will be the outliers in a world walled in by electronic messaging and superficial relationships. Eventually, those of us who have bothered to memorize important passages will be glanced upon skeptically, even suspiciously. Perhaps this sounds extreme and even conspiracy-nuttish, but history paints a picture of prior societies who have fallen under similar strains. When we lose our love of literature, we lose our humanity.

For now, Booktraders does not rest in peace. It rests in pieces — fragments of disheveled disarray, the byproduct of mindless consumerism. It deserves better. It deserves honor. It deserves love. Farewell old friend, and thank you.

 

poetry, Uncategorized

How tactile-kinesthetic readers may save print

oldbooks Having just returned from my next-to-last MFA residency, I’ve had time to give some thought to the future of print books. At University of Tampa’s Book Arts Studio, I was given the opportunity to physically assemble a print book — in this case, a reprint of T.S. Eliot’s essay, Tradition and the Individual Talent. Our class learned the folding, punching, and binding techniques that go into the creation of a holdable text.

There exists a great hue and cry in publishing right now, as small and independent booksellers continue to bemoan the e-giants’ monopoly over popular reading (see prior posts for more on this topic). As humans reach for their devices rather than paper, bookstore owners and publishers alike begin biting their nails.

Here’s something, though, that has gone largely unconsidered: Bibliophiles of every generation enjoy the feeling associated with reading. When a book is especially well-produced — its cover embossed, its spine ridged, its pages delightful to turn — that experience becomes a large part of readers’ motives. They want to engage that part of their brains that makes connections with things touched rather than simply seen. For these tactile-kinesthetic learners (Gardner, 1983), reading is a complete sensory immersion, not merely a placing of text in the mind’s coffers.

I think back to my childhood, when my sister used to climb our old barn door and recline on the barn roof with her worn copy of Margaret Mitchell’s Gone With the Wind. The escape and engagement of those moments became something that has stayed with her forever. Part of the book’s mental and emotional perseverance resides within the format of the book she selected, and of course the “getaway” it provided. Had we owned e-readers at the time (long, long ago), I do not believe that the text would have been as meaningful. It would have become just another series of letter impressions, relegated to the same mental vault as USA Today headlines.

I admit it — I have an e-reader or two. I’ve even published my own 2005 print volume in the Kindle format. But when I want to read for pleasure and not just information, inevitably I turn toward traditional print books. I’ve tried reading poetry in the electronic format; it loses the organic intimacy that a print text elicits. Reading, for those who seek to enjoy it, needs to be a complete set of sensations, not just fonts hitting retinas. And it is precisely these touch-influenced readers who truly want to “suck out all the marrow” of a book. They may be print’s salvation in an age of expedient electronics. The future will tell.

poetry, Uncategorized

FREE poetry this weekend!

coverBlog followers and fans, THANK YOU. Because of your loyal support and great word-of-mouth promoting poetjohndavisjr.com, I am proud to announce that this weekend, my 2005 collection, Growing Moon, Growing Soil, will be available FREE on Kindle to those who would like a copy. The promotion begins on Friday and ends on Sunday, so grab a copy while you can! The site, at last count, has 257 followers, well above my initial hopes of 200. With your continued support and avid readership, my hope is to make this site into something that every artist, writer, and creative can enjoy. Plans for the future include video clips of readings, audio files of certain pieces, poetry prompts, and lots more.  Thank you again for your confidence; please see below for a link to the Kindle version of my book for your complimentary use:

Also, if any technical issues arise with the promotion, please provide feedback here. Happy reading!

poetry, Uncategorized

Christmas Remembrances — Friend or Foe?

Pull-up-Christmas-Tree-with-LightsOne of the best things about being a poet around the holidays is the reflection that generates so many great memories. Ideas spurred on by recollections of past Christmases or realizations that take place here in the present are equally powerful motivations to write.

The one cautionary admonition I would issue to my fellow writers, however, falls into that dreadful category of avoiding bathos — that ripe sentimentality (see prior posts) which lessens the power of our words. Holidays become great cliche fodder; all the old pieces of language from carols and cards come flooding back to our brains, and if we aren’t careful, they’ll seep their way into our writing and stink it up like expired egg nog.   

With that word of sufficient warning, allow me to make one slight allowance — writing work that alludes to Christmas carols or other seasonal cultural icons is entirely different. Starting a poem with “Silent Night, Holy Night” and then altering it to convey a completely different message than the old hymn is  okay. Moreover, it’s a world apart from describing one’s past family celebrations as “holly jolly” or simply “merry.” Yuck!

The challenge for writers of all genres is finding new ways to express the oldest of great notions. When Dickens penned A Christmas Carol so long ago, you can bet that he knew his message was not novel — “greed bad, generosity good” had been a maxim for generations before Ebenezer Scrooge existed. But through memorable characterization, engaging dialogue (who doesn’t know “Bah! Humbug!”) and other tools of the trade, Dickens was able to render a masterpiece that has been adapted and enjoyed for more than a century.

As writers, the greatest gift we can give ourselves this season is new perspective. Let’s leave the old wrapping paper of holiday hackney in the dark recesses of our mental attics, and erect the fresh green boughs of our modern perceptions and expressions. As our memories and our current situations blend warmly in the glow of the holidays, let us task ourselves with the duty of renewal and re-purpose. The ghost of Christmas yet to come will thank us for it.