In contrast to my recent post about the triviality of “cover reveals,” this post deals with a technique that I and other authors find effective: The Book Trailer. Simple to produce, short enough to keep interest, and crazy affordable (you can’t beat FREE), the book trailer has a vast reach. Within the first hour of uploading the book trailer below, I had more than 100 views. I haven’t checked the stats today, but the trailer is probably one of the more popular marketing steps I’ve taken in preparing for the release of Middle Class American Proverb. The book has its own website, http://www.middleclassamericanproverb.com/, and its own Facebook page: https://www.facebook.com/middleclassamericanproverb?ref=bookmarks.
But none of these has received the attention that the book trailer did in such a short period. Maybe that’s my own fault — I could have pushed the website and the Facebook page harder, but at some point, marketing becomes annoyance. Anyway, without further ado, here’s the book trailer for my loyal blog followers:
Interesting thing about inching closer to the big 4-0: It really makes you put on the afterburners as a writer. After all, when that magic number arrives, one is no longer considered a “young” writer anymore — you’re supposed to know your chops, demonstrate proficiency, and be well on your way to bigger and better things. As it is, I have not fulfilled the goals I set out for myself back in my early 30s, and so now especially, I’m feeling the tug and pull of age beckoning me to “Carpe Diem.” Many of the men and women who are finding success in the literary world are younger than I am now, and if I’m going to do this thing, then it’s time to do it right and truly. As this birthday arrives, I pledge myself to devotion to my craft and its ambitions. No longer will I passively go about the business of writing. It is time to seize the horns of destiny and lead it where I want it to take me. 40 draws near, and so, it is time to stand up and be counted. Get ready, readers — my time to shine is on its way.